People don't trust polished messages.
They trust people.
Most video production starts with a script.
We start with the situation.
Documentary filmmaking for government, infrastructure, and purpose-driven organisations navigating complex stakeholder situations.
Text can inform. Video can show people you mean it.
When the stakes are high, when there's a community consultation, an infrastructure rollout, or an organisational change, the way you communicate matters as much as what you say.
We partner with government, infrastructure, NFP, and purpose-driven organisations to give the people inside complex situations a platform to be heard, understood, and trusted.
People don’t connect with policies or programs — they connect with people.
Why documentary,
not corporate video.
Most organisations over-craft their message. They strip out the hesitation, the real language, the human texture. And in doing so, they strip out the thing that would have made people believe it.
Documentary filmmaking works differently. It earns trust by showing rather than claiming. It puts real people in their own words at the centre. And it closes the gap between what an organisation says and what it actually does.
That gap is where credibility lives. Our job is to help you close it.
Our Guiding Principles
Clarity - We cut through noise with substance, not spin.
Trust - We tell stories with care, credibility, and editorial maturity.
Connection - We help audiences see themselves in the work.
Is your organisation ready to tell the story it needs?
Most organisations navigating complex situations have more story assets than they realise. And more gaps than they'd like to admit.
The Situation Readiness Score is a five-minute diagnostic that tells you exactly where you stand across three dimensions: strategic clarity, story assets, and organisational readiness. You answer ten questions, get a personalised score, and walk away with an honest breakdown of your gaps and a clear next step.
No sales call. No obligation. Just an accurate picture of where you stand before you brief anyone.
What We Make
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Stakeholder Engagement Films
Build understanding and support for complex projects or initiatives.
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Impact Documentaries
Show what your work actually changes, through the eyes of those it affects.
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Internal Culture Films
Share your values from the inside out — for recruitment, onboarding or transformation.
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Recruitment Stories
Attract aligned talent by showing what it's really like to work with you.
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Community Story Series
Give voice to the communities you serve through real lived experience.
Not sure if you're ready to brief anyone yet?
Most organisations navigating complex situations have more story assets than they realise. And more gaps than they'd like to admit. The gap between what your organisation does and what your key audiences believe is usually wider than it looks from the inside.
"When the Situation Is Ahead of the Story" is a practical guide for communications professionals in complex situations. It covers the three dimensions that determine whether authentic storytelling will actually work for your organisation: strategic clarity, story assets, and organisational readiness.
It's free. No form, no sequence, no pitch.
“The Bakery team guided us through the process with generous advice and information. They were consistently personable and warm to work with, and extremely good at their job! We couldn’t be happier and have no hesitation recommending them to anyone wanting creative, compelling video content.”
Diana Harris
Lead, Operations - Australian Research Alliance for Children & Youth (ARACY)
Trusted by Purpose-Driven Teams Across Australia
We’ve helped organisations like Business Events Tasmania, ARACY, and Tas Gas connect more meaningfully with their audiences through documentary storytelling.
BET Visionaries
Business Events Tasmania needed to shift how the world perceived the state — not as a scenic backdrop for conferences, but as a place where serious thinkers choose to live and work. They needed stories, not statistics. We built a documentary series around the people whose expertise and presence actually bring national and international events to Tasmania. The result: a 55% increase in delegate numbers year-on-year and over $12 million in direct economic impact in a single month.
ARACY 'Parenting Well Despite' Project
ARACY had rigorous evidence for an early intervention program that was changing the lives of at-risk families. What they didn't have was a way to make that evidence felt by the policymakers who needed to act on it. We made a documentary built around one real family's experience of the program — raw, specific, and human. Shortly after it launched, Queensland announced $65.52 million in new funding to expand nurse-led home visiting services statewide.
TasGas Connections
Before a significant rebrand, TasGas needed the communities and industries they served to understand who they actually were, not just what they supplied. We built a documentary series around the real businesses and people that depend on the gas network: restaurants, manufacturers, industrial operators. The series ran across LinkedIn and the TasGas website, shifting the brand conversation from utility provider to community infrastructure.
Our Clients
Not ready for production yet? Start with the thinking.
Most organisations in complex situations know they need to communicate something. They're less sure what story will actually land, with whom, and why.
The Narrative Brief is a half-day working session for senior communications professionals navigating a situation with real stakes. Community consultation, infrastructure rollout, organisational change, impact reporting. We go deep on your situation, find the narrative that will actually do the job, and deliver a written Narrative Brief Document you can put in front of your executive team without modification.
It is the most useful work we do. And it's where most of our production relationships begin.
$3,500 + GST.
If you proceed to production within 60 days, the investment is recognised in the production fee.